I Can Do It Too! Inc. (Formerly Aubrey Jones Associates) was founded in 1994. Initially the company was a Management Consulting firm focusing on planning, marketing and training. Aubrey Jones, president of the firm, is a seasoned professional with over 25 years line and staff management experience in Fortune 500 corporations. But his passion has always been working with young people. Today, the firm’s primary focus is consulting, training and publishing innovative instructional programs and products for people of all ages.

The I Can Do It Too! program started as a Self-esteem and Motivational program for young people. Recognizing the need for students to improve their self-esteem, Mr. Jones became interested in trying to help young people feel good about themselves and to strive to be the very best. He believes that if we can help build the moral and spiritual values of young people together with boosting their self-esteem, then they will be better prepared to deal with their daily challenges anywhere - in school, at home or on the job.

He tested the idea of setting poems to music in a rap-like style. Each poem has specific values or principles that are important for young people to understand. By packaging the poems in a rap-like style, using standard English, and a clear positive message, Mr. Jones was able to reach students who otherwise might not have been reachable. He successfully piloted the program in the Philadelphia area and has conducted workshops for teachers and students in grades K through 12. This program is used in over 100 schools in the Philadelphia area and is rapidly expanding to schools in other cities. The feedback on his material and workshops is very positive and encouraging. Teachers who initially said that they hated rap, realized that this is a fresh approach to teaching young people about important values. Not only did the teachers like it but they could understand it. More importantly, the students like it, understand it and learn from it. In short it works.

Today, I Can Do It Too! Inc. provides products and programs for entrepreneurship (I’m The BO$$!), Life Skills, Conflict Resolution and much more.